[Telecom] How many intrepid consumers will descend on AT&T; and Apple stores this Friday for the long-awaited launch of Apple's iPhone? No one can … Read the whole story

[Telecom] Dealing simultaneously with one of the most anticipated consumer electronics launches in history and a critically important rebranding is a big order. For … Read the whole story

[Consumer Electronics] Sony Electronics has signed a personal endorsement deal with NASCAR NEXTEL cup Driver Dale Earnhardt Jr. He will appear in a new … Read the whole story

[Pharmaceuticals] Competition mounts for smokers who want to quit. The FDA last week approved Thrive, an OTC nicotine-replacement gum from Novartis designed to help … Read the whole story

[Regulation] The speakers at Rep. Edward Markey's "Images Kids See on the Screen" hearing on Friday represented a range of issues as broad as … Read the whole story

[Insights] Want brand supremacy? A study from the Natural Marketing Institute suggests that the most successful product strategies will offer consumers a two-fer, layering … Read the whole story