• Motorola Focuses Spotlight On Brand At Film Festival

    [Telecommunications] Jamie Tedford, who recently left Arnold Worldwide to start the ad agency Brand Networks, says Motorola's connection with an international film festival speaks to the company's creativity and free spirit. "If nothing else the consumer comes away with the perception that the quality of the video camera in the phone is worthy to become a prime tool in making movies," he says. "From a branding perspective it makes sense." ...Read the whole story

  • Bacardi Launches First Campaign For Grey Goose Vodka

    [Spirits] The effort is a departure from the brand's existing creative, which depicts bottle and cocktail images. In four different print ads and three broadcast spots, Bacardi aims to capture moments, people, places and events in the lives of Grey Goose consumers, revealing their lifestyles of "discerning taste," the company says. ...Read the whole story

  • Fit Consumers Are Smarter Consumers With Fat Wallets

    [Research] Importantly, the fittest are ambivalent about advertising, a Packaged Facts study shows. More than other consumers, they say they dislike advertising and view it as a waste of their time--and claim that they don't base buying decisions on it. Yet, they're more likely to remember advertised products when they're shopping and to value the informational function of ads. ...Read the whole story

  • Sears, Chevy Tops In Nielsen's New Placement Ratings

    [Retail] Sears placement on ABC's "Extreme Makeover Home Edition" had the top product placement score on broadcast, based on brand recognition and positive feeling, with 58.1% of the audience able to recognize the presence of the retailer's brand, as well as having a warm-and-fuzzy feeling about it. In cable, TLC's "Rides" was June's big winner, with a 63.0% audience recognition and positive feeling score for the Chevrolet Camaro brand. ...Read the whole story

  • Study Finds Data Breaches Damage Brand's Equity

    [Financial Services] While many consumers in a recent survey said they would stop doing business with a company that lost their personal data such as credit and debit card numbers, perhaps even more damaging was the assertion by 82% of the respondents that they would warn others from doing business with a company that exposed its customers' personal information. ...Read the whole story

  • A 'Pie In The Sky' Idea Combines Domino's, Kraft Brands

    [Food] The Oreos Dessert Pizza will be supported with a national ad campaign that begins Monday with TV commercials on broadcast and cable in English and Spanish, online promotion at dominos.com and sampling at a press event next week in New York City. ...Read the whole story

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