[Telecommunications] Jamie Tedford, who recently left Arnold Worldwide to start the ad agency Brand Networks, says Motorola's connection with an international film festival speaks … Read the whole story

[Spirits] The effort is a departure from the brand's existing creative, which depicts bottle and cocktail images. In four different print ads and three … Read the whole story

[Research] Importantly, the fittest are ambivalent about advertising, a Packaged Facts study shows. More than other consumers, they say they dislike advertising and view … Read the whole story

[Retail] Sears placement on ABC's "Extreme Makeover Home Edition" had the top product placement score on broadcast, based on brand recognition and positive feeling, … Read the whole story

[Financial Services] While many consumers in a recent survey said they would stop doing business with a company that lost their personal data such … Read the whole story

[Food] The Oreos Dessert Pizza will be supported with a national ad campaign that begins Monday with TV commercials on broadcast and cable in … Read the whole story