Marketing Daily
Monday, February 11, 2008
  • General Motors Launches Wiki To Celebrate Centennial

    [Automotive] GM spokesperson Scot Keller says the project will get promoted via digital outreach as part of GM Next. "We are focusing not just … Read the whole story

  • Scrooge, Cupid Hook Up As Recession Bites Romance

    [Retail] Only 61% of men plan to buy a card, for example, compared with 69% last year, and only 40% will buy candy, compared … Read the whole story

  • Suave, Sprint Back For 'In the Motherhood' Webisodes

    [Entertainment] Aside from watching online, Sprint Nextel customers also can view the Webisodes on the carrier's handsets via the Sprint Exclusive Entertainment network. "It's … Read the whole story

  • DeKuyper Brand Reorganizes Its Marketing Strategy

    [Spirits] "The biggest point is that consumers are really confused when they shop that aisle," says the senior brand manager. "Our attempt to put … Read the whole story

  • Survey: Web Brands On Rise, Economy Hurting Iconic Brands

    [Research] Google, Amazon, Yahoo, Netflix and YouTube should do quite well. Target and Wal-Mart, which help cash-strapped consumers afford what they need, will fare … Read the whole story