• Wal-Mart, Kroger Winning The Grocery Price War by Sarah Mahoney

    [Retail] Consumers are filling their carts with more store brands and private label items. In a new Citibank report, 93% say they routinely buy generics, 46% say they represent up to 20% of overall grocery purchases, and another 48% say they represent more than 20%. And if prices keep going up, 18% of those in the survey say they will purchase even more private labels. About 46% say they believe these products are just as good as national brands. ...Read the whole story

  • Amway Taking Back Its Name In Multimillion-Dollar Campaign by Karl Greenberg

    [Retail] "Nobody is turning around and saying these products suck," says Brand Keys' Robert Passikoff, of the company's attempt to explain away a negative heritage. "The product is fine, the issue is not wasting time with messages you know people won't believe and, to a large degree, raise issues among people who may not know or care." ...Read the whole story

  • AT&T Gets Its Music Groove On With Napster Mobile by Laurie Sullivan

    [Telecom] The carrier will likely integrate the marketing message for services into a broader campaign focused on giving subscribers choices around music. Similar campaigns have been built on messaging blasts, emails, features on the Web site, and sponsorships and promotions. "We do a lot of integrated marketing," says Mark Nagel, director of product marketing for AT&T. "So when you open a box with the new Samsung Slim, you'll see special offers around getting free songs on the phone." ...Read the whole story

  • Pontiac Ties NCAA Backing To New-Vehicle Launch, A First by Karl Greenberg

    [Automotive] Chris Hornberger, Pontiac advertising manager, says Pontiac is running three ads for the G8 sedan, one that launched mid-March and the other last week, as well as a retail play and incentive program. Also, the in-broadcast brand presence includes "lower third" screen billboards touting G8 with animation and a call to action driving consumers to Pontiac.com's G8 microsite. It's working! ...Read the whole story

  • Yes, More Men Are Cooking ... And Everybody's Grilling by Karlene Lukovitz

    [Trends] NPD also found that younger men who live in a household with others are cooking most frequently: 67% of men under age 25 will prepare at least one of the next 10 meals. "There has been a steady rise in the number of men cooking at home over the last four years, and while 18% of men cooking dinner at home may not sound significant, it is a historical high," says NPD's Harry Balzer. ...Read the whole story

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