[Telecom] Ads with a straightforward call-to-action would best engage consumers with the brand, setting off the impulse to snap a photo or send a … Read the whole story

Category 2007 ($mil) Vs. '06 Vs. '06 Automotive/Dealers $12,261 -$1,479 -11 % Pharma $5,375 -$173 -3 % Auto - Dealer (Local) $4,657 -$195 -4 … Read the whole story

[Pharma] "We're trying to help the FDA get information more quickly from the people using prescription drugs," Consumers Union media director Susan Herold says. … Read the whole story

[Retail] Meanwhile, the company turned in fourth-quarter results that showed that while it's definitely feeling the same economic pains as other big-box retailers, it's … Read the whole story

[Automotive] Although there is likely to be television advertising in Porsche's future, the focus will remain on interactive and print. "Online is a big … Read the whole story

[Technology] The Sunnyvale, Calif. company highlighted its mobile Internet strategy, providing a look into the latest version of its oneSearch 2.0 service. While the … Read the whole story

[Packaged Goods] This week, it launches a campaign directed at men 18 to 34 on CraveOnline, including two videos in which men cavort in … Read the whole story