[Automotive] "The reason [for the extension]," says vice chairman/president Jim Press, "is, boy, have we gotten a great response. It has resonated perfectly with … Read the whole story

[Electronics] Tapping into the creative talents at Grey New York, the advertising team crafted the idea of shooting nearly an entire television commercial using … Read the whole story

[Electronics, Telecom] Corinne Nosal, a Virgin Mobile spokeswoman, says the tour highlights the LG Flare as well as well as the Slash by Samsung, … Read the whole story

The most important principle to follow when marketing to young people is to never pretend to be something you're not online, as the young … Read the whole story

[Food] All of that said, emphasizing that a focus on innovation and differentiation are the keys to Campbell's growth, CEO Douglas Conant maintained that … Read the whole story

[Retail] Turns out that this year, the biggest idea is more green, fewer flowers. "While blue and purple flowers have dominated the Show Gardens … Read the whole story

[Automotive] The single-page ad, spread and outdoor billboards show a rural home or yard in rich Hudson-school tones, the tag, "since 1887" and headlines … Read the whole story