[Automotive] OnStar marketing director Andy Young said Malibu was chosen for the effort because it's new, and also because it was important to get … Read the whole story
1. Nike - "Ronaldinho: Touch of Gold" - Viewed 22.6 million times 2. Pepsi - "PEPSI (Britney Spears, Beyonce, Pink - We Will Rock … Read the whole story
[Restaurants] The series of 30-second spots showing real people eating real burgers at a fake restaurant started airing Tuesday in Hardee's markets, and will … Read the whole story
[Telecom] While the news may sound good to LaptopConnect customers, many may not even hear about it. Today, AT&T; has no plans to market … Read the whole story
[Food] The latest campaign seeks to leverage the user-generated content phenomenon via a national "What Would You Do for a Klondike Bar?" video contest. … Read the whole story
[Strategy] Respondents acknowledged the importance of social media when asked which marketing budget line items they would most likely cut if compelled. Half said … Read the whole story
[Retail] While affluent men are still spending, he says, all the dour economic headlines have also meant that they're likely to be far pickier, … Read the whole story