Friday, July 18, 2008
  • Drivers Happier With Dealership Services Departments

    [Automotive] J.D. Power's study suggests the things that make customers happy in auto service are probably the same as in medical intervention: communication, clear, cogent explanation before and after to explain the procedure and charges and why the charges and work was fair and appropriate. ...Read the whole story

  • Sony Campaign Illustrates Technological Birth Process

    [Electronics] The biggest challenge became making something so abstract seem believable and real, says 180LA writer Graham Douglas. "We wanted it to seem like a situation that could happen in your living room when you step out," he says. "The visuals are delightfully odd." ...Read the whole story

  • Nike Kicks Off Sneaker Smackdown

    [Retail] The countdown to the Beijing Olympics is just weeks away, which can only mean one thing: Athletic-shoe companies are preparing to give armchair athletes goosebumps. And expect them to pull out all the emotional stops, hoping that verklempt consumers will overlook the soft U.S. economy and go shoe shopping. ...Read the whole story

  • Oil Economist Gets Warm Welcome At Motor Press Gathering

    [Automotive] John Felmy said Congress should be more helpful to the oil companies by not arguing for higher taxes, or for quicker exploration of leased lands. He says the latter is impossible because it is expensive and time-consuming to explore. "The argument that the industry should focus on [property] that doesn't have drilling going on; well, oil leases don't come with Mapquest." ...Read the whole story

  • Air Travel Means Endless Ads For Captive Audience

    [Transportation] Once branding consultant warns that the ads could nosedive. "By advertising in the usually highly stressful and negative environments of air travel," says Denise Lee Yohn, "brands risk subconsciously associating themselves with the stress, fatigue, and frustration that people feel in those environments." ...Read the whole story

  • FDA Lets Tomatoes Off The Hook

    The U.S. Food and Drug Administration, which still has not found the source of widespread salmonella outbreaks earlier this spring, now says it's okay to eat tomatoes again. The Feds did remind consumers that those most at risk for salmonella should still avoid hot peppers, such as jalapenos and serranos.--Sarah Mahoney ...Read the whole story

  • Mars Celebrates Milky Way's 85th Anniversary

    A refurbished 1970s-era station wagon will be cruising the country this summer on the Milky Way road trip, bringing Country Karaoke, family photos and product sampling to fairs and festivals across the USA. Scheduled stops for the Milky Way Road Trip include stops at classic American summer events such as the Taste of Cincinnati, the Hometown Milwaukee 4th of July parade, and the Brickyard Classic in Indianapolis. In addition, Milky Way is sponsoring the Great American Country Tour Bus as it crosses America, stopping at concerts and popular music festivals. Now in its third year, the GAC Tour Bus will ... ...Read the whole story

  • Peroni Launches New Ads On TV, Cable

    The campaign is designed to showcase the Italian heritage of Peroni Nastro Azzurro. The new ad will break during select TV and cable programming, including during NBC's coverage of Wimbledon and during Bravo's "Project Runway" episodes. Titled "Calendario," it represents Peroni as a timeless classic and showcases its strong heritage. The campaign includes a black-and-white short film set in the 1960s, the decade in which Peroni Nastro Azzurro was first brewed by the Peroni family, following a calendar photo shoot in the small town of Bellagio in the stylish Lake Como region. The campaign will also incorporate a range of ... ...Read the whole story

  • Use Of Internet Coupons Up 83%, Firm Says
  • Suzuki Taps Siltanen & Partners For AOR
Logo Change: A Kinder, Gentler, Cooler Wal-Mart?

Wal-Mart is a mighty big ship to turn around, with a fair amount of brand baggage to purge before perceptions can really begin to change. Sheer scale, longevity, aggressiveness and ubiquity have woven Wal-Mart quite firmly ...More