Marketing Daily
Thursday, August 21, 2008
  • BJ's Gains As Upscale Shoppers Flock To Clubs

    BJ's Wholesale Club says its net income for the second quarter edged up a bit, to $36.5 million, whiles sales jumped 17.9% to $2.65 ... Read the whole story

  • A True Mileage Index

    AutomakerMPG American Honda Motor Company24.4 Toyota Motor Sales U.S.A. 24.3 Hyundai-Kia Automotive Group24.1 Nissan North America23.2 Volkswagen Group of America22.2 American Suzuki Motor ... Read the whole story

  • AmEx Preps Perennial U.S. Open Sponsorship

    The Olympics aren't even over, but that doesn't mean it's not time to begin thinking about the next sports marketing event. American Express, which ... Read the whole story

  • Dairy Queen Launches Panini Line

    Dairy Queen is getting into the panini scene with a new product line called Iron Grilled Sandwiches. The new sandwiches launch nationwide this fall, ... Read the whole story

  • BMW Brings Creative Space Effort To N.Y.C.

    BMW's Mini division will extend its international "Creative Use of Space" campaign, touting the brand and the latest addition to the portfolio--the Clubman--with a ... Read the whole story

  • Back-To-School Retailers Embrace Web 2.0

    Retailers have gone beyond experimenting with Web 2.0 technologies to using them for full-scale marketing campaigns this back-to-school season in hopes of increasing foot ... Read the whole story

  • Stampede Beer Nabs Simpson As Spokesperson, Investor

    When it comes to spokespeople, you can't do much better than lassoing a hot recording star who appeals to both men and women, has ... Read the whole story

  • Viewers Swarm To Haagen-Dazs Bee-Friendly Viral Video

    Like bees to honey, Häagen-Dazs has successfully attracted a swarm of caring consumers to an online public service announcement highlighting the plight of the ... Read the whole story