"James Bond and the Bond franchise is the longest-running franchise in movie history, and it has global appeal," says Coke representative Petro Kacur. "Coke … Read the whole story
Jimmy Carter wearing a sweater wasn't cool, and it didn't motivate consumers to turn down the thermostat. But the Energy Star label is cool. … Read the whole story
"We've made our message be about price," said CEO Neal Goldberg. "But marketing leads with emotions, and what business talks more about emotions than … Read the whole story
"Our members are telling us they want us to find partners that make their lives easier," says a hotel spokesperson. "This is one we … Read the whole story
Packaged Fact's analysts stress that "being organic or all-natural isn't enough ... successful manufacturers are creating emotional ties through use of compelling narratives about … Read the whole story
The carriers' new applications give users a single source for accessing multiple social networks including MySpace. While both use the same platform, Verizon's "SocialLife" … Read the whole story