• research Techno Brands Lodge Firmly In Global Top 10 by Karl Greenberg

    Jez Frampton, global chief executive of Interbrand, says that four of the five companies spotlighted for big shifts upward in the rankings this year versus last are tech companies: Google (from 20 in 2007 No. 10 this year), Apple (from 33 to 24), Nintendo (from 44 to 40), and Amazon.com (62 to 58). ...Read the whole story

  • technology Nintendo Reaches For Women Through Handbags by Laurie Sullivan

    Bags to Riches has set out to prove that accessories found in a woman's handbag are as important in making a fashion statement as the bag she carries. In this case, the fashion-forward statement comes from packing a Nintendo DS. ...Read the whole story

  • automotive Auto Industry Faces Slow Recovery, Economist Says by Karl Greenberg

    Auto sales adhere more or less to GDP. Bottom line: this will be the worst year since the early 1990s, with sales around 14.2 million units. The industry high-water mark was 2000, when over 17 million new cars and trucks were sold in the U.S. ...Read the whole story

  • retail Polar Targets 90 Million 'Lite' Exercisers With New Device by Sarah Mahoney

    In addition to print ads in Walking, the company is counting on social media to get the word out, using forums on its own Web sites, a YouTube channel, and soon, a Facebook page. ...Read the whole story

  • restaurants McDonald's Gets Moms Involved In Quality by Karlene Lukovitz

    "There are a lot of myths out there about McDonald's products, and we wanted to dispel these," says Tara Hayes, program manager. "We will continue to give the moms open, honest access to how the products are made and build on their knowledge going forward." ...Read the whole story

  • 'Marketing Daily' Is Live At OMMA! by

    Marketing Daily editor Nina Lentini and reporter Karl Greenberg are attending the OMMA Global Conference in New York. Here's what's on the agenda this morning: ... ...More

Follow MediaPost