Jez Frampton, global chief executive of Interbrand, says that four of the five companies spotlighted for big shifts upward in the rankings this year … Read the whole story
Marketing Daily editor Nina Lentini and reporter Karl Greenberg are attending the OMMA Global Conference in New York. Here's what's on the agenda this … Read the whole story
Bags to Riches has set out to prove that accessories found in a woman's handbag are as important in making a fashion statement as … Read the whole story
Auto sales adhere more or less to GDP. Bottom line: this will be the worst year since the early 1990s, with sales around 14.2 … Read the whole story
In addition to print ads in Walking, the company is counting on social media to get the word out, using forums on its own … Read the whole story
"There are a lot of myths out there about McDonald's products, and we wanted to dispel these," says Tara Hayes, program manager. "We will … Read the whole story