Marketing Daily
Wednesday, September 24, 2008
  • FOOD
    General Mills Expands Hispanic Platform With Univision
    by Karlene Lukovitz

    Karla Martinez, co-host of Univision's "Wake-Up America," will star in a series of 30-second vignettes that will air nationwide over the next 12 months. … Read the whole story

  • Who's A Frequent Flyer Member?
    by

    Top 10 DMAs in which adults answered yes to the question, "Are you a member of a frequent flyer program?" 1 Washington, D.C. (Hagerstown, … Read the whole story

  • AUTOMOTIVE
    For Honda's Acura Campaign, Media Buy Is Power
    by Karl Greenberg

    "This is a different approach with a very deliberate feel that focuses on the TL being very present and very large," says a spokesperson … Read the whole story

  • RETAIL
    Leading Trade Group Predicts Coal In Stores' Stockings
    by Sarah Mahoney

    The NRF news was very bad and, on top of that, a new analysis from YouGovPolimetrix's BrandIndex shows that both Macy's and The Limited … Read the whole story

  • ELECTRONICS
    HP Readies Next Piece In 'Self-Expression' Campaign
    by Laurie Sullivan

    An ad promoting HP's box of branding tools popped up Tuesday on the front page of USA Today's business section, reminding small business owners … Read the whole story

  • RESEARCH
    Surprise! GM In Good Company In Auto Greenery
    by Karl Greenberg

    J.D. Power's Chance Parker thinks GM got a boost because of its forthcoming Chevy Volt electric car and because of two-mode hybrid trucks. He … Read the whole story

  • FOOD
    Small Colorado Bakery Takes On 'Healthy Ingredients'
    by Nina Lentini

    After a giggling baker smothers one of her new-made loaves in kisses, a more serious voiceover states, "What's in your bread might surprise you. … Read the whole story