Tuesday, October 28, 2008
  • At 150, Macy's Puts On The Ritz ---Despite Woes

    Today's party masks grim times for Macy's and other retailers: A new poll of retail CMOs from BDO Seidman predicts that same-store sales will fall 2.7% this holiday season, with total sales falling 2.8%. And with so many chains on the ropes, mainstream department stores like Macy's continue to be in the most peril, says Howard Davidowitz, chairman of Davidowitz & Associates. ...Read the whole story

  • Activist Group Urges Toy Makers To Address Parents

    The letter accuses the companies of turning children into their "lobbyists" during the holiday season. "Since it's parents, not children who can truly understand their family's financial situation in these difficult times, it is more important than ever that you respect their authority as gatekeepers," says the Campaign for a Commercial-Free Childhood. ...Read the whole story

  • Major Marketers To Adopt New 'Smart Choices' Labeling

    While manufacturers and a retailers agreed on the new labeling system, Michael F. Jacobsen, executive director of nonprofit Center for Science in the Public Interest, disagreed with some of the criteria used to determine which foods qualify for the symbol. For instance, he said, fortification allows foods of "questionable or negligible nutritional value" to qualify, including sugary cereals, white bread and pastas made with white flour. ...Read the whole story

  • Americans Less Loyal Than Others To OTC Brands

    NielsenHealth's Matt Dumas said the results provide marketing direction for OTC companies: "Manufacturers need to ensure they develop and invest in their brands instead of simply focusing on the efficacy of their products in order to vie in such a competitive price-driven environment." And communicating product safety is one of the keys to success. ...Read the whole story

  • Kia Court Invites N.Y. Hoopsters For Day-Long Promo

    "NBA Tip-Off '08 presented by Kia Motors," will feature NBA-themed activities across the United States and in New York today, the Kia Motors NBA Tip-Off Celebration. The Kia Court activities will feature basketball games and activities along with player appearances. Kia will also have the Borrego SUV and Optima sedan on display at the event, which runs from 7 a.m. to 7 p.m. ...Read the whole story

  • Customer Service Determines Appliance Purchase

    "When it comes to how satisfied the owner is, price is the least important vis-à-vis satisfaction with the retailer," says J.D. Power and Associates' Dale Haines. "And that's not surprising because retailers will match a competitor's price. So if I can get the same price at two or three places, my experience will be determined by customer service." ...Read the whole story