• food Frosted Flakes Super Bowl Ad Promotes Goodwill Program by Karlene Lukovitz

    The Earn Your Stripes effort, launched in 2004, aims to inspire kids to work hard, eat right and believe in themselves in order to achieve their goals and "be their very best" on and off the playing field. The program's sponsorships include the NFL's Play 60 youth health and fitness campaign and its Super Kid Contest, as well as Girls on the Run, Pop Warner Little Scholars and Little League Baseball. ...Read the whole story

  • automotive NADA: Dealers Need To Polish Image by Karl Greenberg

    "In a $17 million sales year, it may be enough for us to share that we sponsor Little League teams or that we helped to fund the new wing at the local hospital; in a $12 million sales year, we've got to tell how we contribute to our community's bottom line," says incoming NADA chairman John McEleney. He suggested dealers inform the public about how the dealer franchise business affects local, state and national economies. ...Read the whole story

  • electronics 2009 May Be Year Of The Netbook by Aaron Baar

    Although people have become accustomed to using a smartphone for certain business uses, conducting actual business on them has its limitations, ABI Research's Kevin Burden says. "Smartphones aren't so great at data creation and they're only so good at data consumption. People are beginning to realize there's a lot of smart phones that can do all of those things, but they won't be devices people will want to carry." ...Read the whole story

  • automotive Ford Global To Be Headed By Elena Ford by Karl Greenberg

    The new organization is part of the company's "One Ford" plan to create an integrated global brand, including common vehicle platforms for North America, Europe and Asia within the next five years. They include Fiesta- and Focus-sized small cars, Fusion- and Mondeo-sized mid-size cars and utilities, and commercial vans. ...Read the whole story

  • retail Trade Group Predicts Spending Uptick In Q4 by Sarah Mahoney

    The National Retail Federation expects retail sales to fall 2.5% in the first half, and 1.1% in the third quarter. By the fourth quarter, it expects sales to gain 3.6%, based on easier comparisons from last year's weak holiday period, as well as an improving economy. Without prodding from the government, though, those numbers could well be lower. ...Read the whole story

  • telecom Verizon Buoyed By Wireless Growth by Mark Walsh

    Verizon Communications posted a 15% increase in fourth-quarter profit on the strength of its burgeoning wireless business. The telecom giant had net income of $1.24 billion, or 43 cents a share, up from $1.07 billion, or 37 cents a year ago. Revenue rose 3.4% to $24.6 billion. ...Read the whole story

  • Countdown To Super Bowl by

    Butterflies crave something sweet. Find out what in today's Super Bowl edition of Out to Launch. ... ...More

What's Next In Green Marketing? by Abigail Cohen>, <Author: Jacquelyn A. Ottman

Wall Street had a stormy 2008, but there is a silver lining: Industry leaders are now turning to all things "eco" as a new source ... ...More

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