• automotive Ford Builds Buzz Around Upcoming Fiesta by Aaron Baar

    Using social networking as a way to reach Millennials is a sound strategy, provided that the company is upfront about its relationship with the agents and is willing to let them craft the message as they see fit," says a marketing expert. "I would think if [the agents] have a good experience, it would be quite sticky." ...Read the whole story

  • research Fewer Than Half Of Marketers Use Online Metrics by Karlene Lukovitz

    Metrics challenges tie in with the survey's confirmation that the vast majority of marketers are attempting to analyze data from disparate, largely unintegrated systems. More than half (51%) reported using three to six applications in campaigns, another 23% reported using seven or more, and just 26% use two or fewer. ...Read the whole story

  • financial services TrueCredit.com Gets Mileage From Blooper Shorts by Les Luchter

    Designed to drive traffic to TrueCredit.com, where consumers can then learn about the importance of credit in today's economy, the ads divert from the industry's usual "more fear-based" approach by "using a little bit more of a lighthearted message to make a serious point," says Lucy Duni, vice president of marketing. ...Read the whole story

  • retail Lowe's, Penney's Post Big Declines In Quarter by Sarah Mahoney

    Losers include convenience stores, as more than a third of shoppers now buy most of their gasoline at alternative outlets, such as supermarkets, supercenters or warehouse clubs, says TNS Retail Forward. Surprisingly, warehouse clubs--a format that has gained in popularity as consumers look to cut costs--are also likely to struggle. ...Read the whole story

  • telecom Sprint Calls In Oscar Ads by Wayne Friedman

    Still more advertising changes occurred with ABC's "Academy Awards" broadcast--now one in the telecommunications category. Sprint Nextel became a first-time buyer of the event, making a non-exclusive, on-air media buy on the ABC show. ...Read the whole story

  • retail JC Penney Holds Market Spend, Increases Cinema Ads by David Goetzl

    JC Penney, one of the largest advertisers in Sunday night's Oscar broadcast, plans to maintain 2008 levels--or percentage of sales--in marketing investment this year. Still, barring a striking turnaround, the spending amount will decrease over the next 12 months, since sales are declining. ...Read the whole story

  • Who's Got A Housecleaner? by

    These are the Top 10 DMAs in which adults live who say they have used a housekeeping or cleaning professional in the last 12 months: ... ...More

my turn Boomers: The Middle Frontier by Chip Walker

We've historically assumed that identity is formed in youth, so we think that if you understand the youth experience, you understand the adult. That's not ... ...More

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