Monday, February 23, 2009
  • Ford Builds Buzz Around Upcoming Fiesta

    Using social networking as a way to reach Millennials is a sound strategy, provided that the company is upfront about its relationship with the agents and is willing to let them craft the message as they see fit," says a marketing expert. "I would think if [the agents] have a good experience, it would be quite sticky." ...Read the whole story

  • Fewer Than Half Of Marketers Use Online Metrics

    Metrics challenges tie in with the survey's confirmation that the vast majority of marketers are attempting to analyze data from disparate, largely unintegrated systems. More than half (51%) reported using three to six applications in campaigns, another 23% reported using seven or more, and just 26% use two or fewer. ...Read the whole story

  • Gets Mileage From Blooper Shorts

    Designed to drive traffic to, where consumers can then learn about the importance of credit in today's economy, the ads divert from the industry's usual "more fear-based" approach by "using a little bit more of a lighthearted message to make a serious point," says Lucy Duni, vice president of marketing. ...Read the whole story

  • Lowe's, Penney's Post Big Declines In Quarter

    Losers include convenience stores, as more than a third of shoppers now buy most of their gasoline at alternative outlets, such as supermarkets, supercenters or warehouse clubs, says TNS Retail Forward. Surprisingly, warehouse clubs--a format that has gained in popularity as consumers look to cut costs--are also likely to struggle. ...Read the whole story

  • Sprint Calls In Oscar Ads

    Still more advertising changes occurred with ABC's "Academy Awards" broadcast--now one in the telecommunications category. Sprint Nextel became a first-time buyer of the event, making a non-exclusive, on-air media buy on the ABC show. ...Read the whole story

  • JC Penney Holds Market Spend, Increases Cinema Ads

    JC Penney, one of the largest advertisers in Sunday night's Oscar broadcast, plans to maintain 2008 levels--or percentage of sales--in marketing investment this year. Still, barring a striking turnaround, the spending amount will decrease over the next 12 months, since sales are declining. ...Read the whole story

  • Hoover Calls On Clean Freaks To Rejoice

    Hoover has launched a new advertising campaign, "Clean Freaks Rejoice," which is meant to connect with consumers on an emotional level, rather than focusing purely on functionality and features. "It was clear to us there was an opportunity to recognize and celebrate the attitudes many people have about cleaning and caring for their homes, and to associate the Hoover brand's superior cleaning benefits with the things they really care about in home care," said Carolyn Resar, the company's vice president of marketing, in a statement. The first television spot in the campaign broke during the Academy Awards broadcast on Sunday.--Aaron ... ...Read the whole story

  • Cabot Offers Kosher Cheddar

    Cabot Creamery has launched a new kosher cheese variety, Cabot OU Kosher-for-Passover Sharp Cheddar. Certified by the Orthodox Union, the cheese is available in random-weight deli bars weighing approximately 10 ounces at retail and online. Cabot is far from alone in expanding product lines to meet the growing demand for kosher foods and beverages. Fully 27% of all new food and product launches in the U.S. last year featured the "kosher" claim, according to the Mintel Global New Products Database. An estimated six to eight million Americans are consumers of kosher foods, including Jews, Muslims, Seventh Day Adventists and vegetarians.--Karlene ... ...Read the whole story

Who's Got A Housecleaner?

These are the Top 10 DMAs in which adults live who say they have used a housekeeping or cleaning professional in the last 12 months: 1 Santa Barbara/ Santa Maria/ San Luis Obispo, Calif. 2 San ...More

  • Boomers: The Middle Frontier

    We've historically assumed that identity is formed in youth, so we think that if you understand the youth experience, you understand the adult. That's not true anymore. Today's boomers are dramatically more affected by today's events ...More