Marketing Daily
Wednesday, April 1, 2009
  • HEALTH AND BEAUTY AIDS
    Prilosec OTC Firing Up BBQ At NASCAR
    by

    The Shootout will feature award-winning BBQ Pit Masters from around the country competing for prize money. Prilosec OTC has also teamed up with local … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Marketing: Noun Or Verb?
    by

    Ask yourself the tough question: How will you be an agent of change in your company? Read the whole story

  • Coke Boosts Hispanic-Market Efforts in '09
    by Karl Greenberg

    Reinaldo Padua, assistant VP/Hispanic marketing Coca-Cola North America, says the effort is intended to create "a more personal connection" to Hispanic consumers. "Through 'El … Read the whole story

  • STRATEGY
    Product Labels: Missed Marketing Opportunity
    by Sarah Mahoney

    "Consumers want to know the story -- the narrative behind a sustainable product," says Laurie Demeritt, president and COO of the Hartman Group. "For … Read the whole story

  • ELECTRONICS
    People Still Skeptical About 'Green' Claims
    by Aaron Baar

    "Consumers are naturally skeptical, and the green labels might not mean as much as these companies might think," says Retrevo's Andrew Eisner. "It looks … Read the whole story

  • FOOD
    40% Report Eating Less Nutritious Food
    by Karlene Lukovitz

    Not surprisingly, of the subgroups identified based on their current financial status, those most likely to report eating less nutritious food as a result … Read the whole story

  • AUTOMOTIVE
    Integrated Campaign Backs Ford's 'Advantage'
    by Karl Greenberg

    The campaign includes a new spot that airs on Fox's "American Idol" on April 8. Print begins today with a full-page ad in USA … Read the whole story