Marketing Daily
Friday, April 3, 2009
  • SPIRITS
    Beam Stirs Up 'Mischief' For Hornitos Brand
    by Karl Greenberg

    "We have good awareness, but we also have a huge opportunity to increase loyalty and get people to enjoy it in different ways," says … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    The Marketer's Bookshelf
    by Sarah Mahoney, Staff Writer

    In this inaugural column: Cowering Baby Boomers; ROI riddles, and stalled growth Read the whole story

  • FINANCIAL SERVICES
    Firms Shifted Direct Mail Strategy In '08
    by

    Mintel Comperemedia found that the trend was clearly for banks to sell current customers on additional services. "Cross-selling to existing customers is a wise … Read the whole story

  • TECHNOLOGY
    Intel Live-Chat Banner Ads Engage End Users
    by Karlene Lukovitz

    The in-banner live chat sessions are one important element of Intel's overall, intensified '09 marketing focus on online and connecting with end-users via social … Read the whole story

  • AUTOMOTIVE
    Incentive Spending Is Setting Records
    by Karl Greenberg

    Jesse Toprak, head of industry analysis at Edmunds.com says it is likely April will also be a record month for incentives. "We are dealing … Read the whole story

  • TECHNOLOGY
    Nintendo DSi Poised To Hike Household Penetration
    by Aaron Baar

    Long the dominant player in handheld games, Nintendo has seen its competition increase dramatically recently, particularly with the introduction of the iPhone and mobile … Read the whole story

  • BEVERAGES
    Pure Life Launches Healthy Habits Challenge
    by Karlene Lukovitz

    The program's concept ties in with findings of a recent online survey for Pure Life conducted by Opinion Research Corp. The survey found that … Read the whole story