• Pizza Hut 'Twintern' to Guide Twitter Presence

    "The social media interns of today will be the CMOs of tomorrow, as social media becomes a fulcrum for communications strategies," predicts Reggie Bradford, CEO of social media services provider Vitrue, adding that if he were "20 again," he'd take the job even without pay. ...Read the whole story

  • Cotton Incorporated Updates 'Touch, Feel' Campaign

    The new ad campaign features singer/actress Zooey Deschanel, R&B singer Jazmine Sullivan, and country singer/musician Miranda Lambert, who each perform songs. The effort, via DDB New York, comprises new television commercials that began airing this month as well as print and Internet components. ...Read the whole story

  • Credit Card Rewards Pass Frequent Fliers

    But "the party appears over" for what Colloquy terms the "Golden Age of credit card reward programs." Growth in financial services rewards will slow down in coming years, Colloquy predicts, as a result of the dramatic increase already experienced, the banking crisis, the recession, possible regulatory changes, portfolio consolidation and card issuers exiting the business. ...Read the whole story

  • Chevron Touts Texaco Gas In 'Tex Message' Ads

    The campaign will also include print, out-of-home and point-of-purchase materials. A text messaging campaign -- to go along with the "Tex Message" idea presented in the ads -- is also forthcoming, says the Texaco brand manager. "It's a link that we want to make with the new language that young people are using right now. We are going to use this in other activities that will come soon." ...Read the whole story

  • Index Finds Four Beer Brands Worth Retiring

    Coors' Keystone, A-B/InBev's Busch, and Miller Brewing Co.'s Milwaukee's Best and Icehouse demonstrate that longevity doesn't mean equity. The brands are so besmirched that the breweries should consider retiring them, says YouGovPolimetrix. The index, which tracks 30 beer brands, says that not only is the perception of those brands negative, but it is negative by a long shot. ...Read the whole story

  • McDonald's Rolls Out In-Store Channel

    Following other retailers, McDonald's is rolling out an in-restaurant network for 20 of its locations across the country, after starting late last year with two in a test mode. ...Read the whole story

  • Top 10 Green Vehicles

    Kelley Blue Book has tapped 10 vehicles as the most green in the market for 2009. The web-based auto research and market first did such ... ...More

How To Become 'Their' Brand

If you want to understand, engage and sustain, you'll need to embrace three tenets of new consumerism: listening, relationship-building and empowerment. ...More

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