Marketing Daily
Wednesday, April 22, 2009
  • Pizza Hut 'Twintern' to Guide Twitter Presence

    "The social media interns of today will be the CMOs of tomorrow, as social media becomes a fulcrum for communications strategies," predicts Reggie Bradford, ... Read the whole story

  • Top 10 Green Vehicles

    Kelley Blue Book has tapped 10 vehicles as the most green in the market for 2009. The web-based auto research and market first did ... Read the whole story

  • How To Become 'Their' Brand

    If you want to understand, engage and sustain, you'll need to embrace three tenets of new consumerism: listening, relationship-building and empowerment. Read the whole story

  • Cotton Incorporated Updates 'Touch, Feel' Campaign

    The new ad campaign features singer/actress Zooey Deschanel, R&B singer Jazmine Sullivan, and country singer/musician Miranda Lambert, who each perform songs. The effort, via ... Read the whole story

  • Credit Card Rewards Pass Frequent Fliers

    But "the party appears over" for what Colloquy terms the "Golden Age of credit card reward programs." Growth in financial services rewards will slow ... Read the whole story

  • Chevron Touts Texaco Gas In 'Tex Message' Ads

    The campaign will also include print, out-of-home and point-of-purchase materials. A text messaging campaign -- to go along with the "Tex Message" idea presented ... Read the whole story

  • Index Finds Four Beer Brands Worth Retiring

    Coors' Keystone, A-B/InBev's Busch, and Miller Brewing Co.'s Milwaukee's Best and Icehouse demonstrate that longevity doesn't mean equity. The brands are so besmirched that ... Read the whole story

  • McDonald's Rolls Out In-Store Channel

    Following other retailers, McDonald's is rolling out an in-restaurant network for 20 of its locations across the country, after starting late last year with ... Read the whole story