• restaurants Kids Increasingly Eating From Value Menus by Karlene Lukovitz

    A decline in the number of kids eating out is also contributing to the trend. After three years of growth, traffic for parties with kids declined by 5% during the three months ending in February 2009 compared to the same period last year. Both quick-serve and full-service restaurants saw such traffic losses, and the declines were heaviest among kids under six. ...Read the whole story

  • pharma Watson Launches Gelnique With Action-Themed Effort by Tanya Irwin

    The campaign highlights the power of control the gel offers to overactive bladder patients rather than focusing on the predictable embarrassment and stigma associated with OAB. Gelnique is a quick-drying, clear and colorless, fragrance-free hydroalcoholic gel containing oxybutynin chloride. It is applied once daily to the thigh, abdomen, upper arm or shoulder. ...Read the whole story

  • retail Staples Net Drops 33%, Intros Good Grips Line by Sarah Mahoney

    In North America, after adjusting for that acquisition, sales fell 13% in U.S. dollars, and internationally, sales slipped 11% in local currency. On a comparable-store basis, sales declined 8%, "reflecting declines in average order size and weakness in durable categories such as business machines and furniture, somewhat offset by growth in ink and cut sheet paper." ...Read the whole story

  • automotive Ford's European Effort: E Pluribus Unum by Karl Greenberg

    Ford is showing all its cars at once in a campaign focused on design for the European market. The campaign features a TV spot meant to illustrate that Ford's kinetic designs for its Euro vehicles make the cars look like they are going fast even if they're standing still. ...Read the whole story

  • telecom Mobile Opportunity In Touting Green Creds by Aaron Baar

    Although most carriers have cell phone recycling programs, other ideas -- such as committing to plant a tree for each purchase or supplying a cell phone recycling envelope with the purchase of a new phone -- have yet to catch on as they have in other consumer technology sectors. ...Read the whole story

  • retail Super-Marketing: Safeway Chains Offer Mobile Coupons by Erik Sass

    Tom Thumb and Randalls -- both owned by Safeway -- are currently cooperating with packaged-goods manufacturers General Mills, Unilever and Kimberly-Clark to offer shoppers 21 coupons for goods like pre-packaged tossed salad and children's cereal. Selected coupons are registered with shoppers' loyalty accounts. ...Read the whole story

  • Who Buys Lots Of Clothing? by

    Top 10 DMAs in which live adults who purchased at least $1,000 worth of clothing in the last year: 1 Washington, D.C. (Hagerstown, Md.) 2 ... ...More

advice 5 Changes Ad Agencies Must Make ... Now by Amir Haque

As big advertisers cut spending, a new approach will help agencies survive -- even thrive -- during the economic downturn. ...More

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