• financial services Fifth Third Expands Hispanic Effort by Tanya Irwin

    The campaign combines advertising, community programming and public relations efforts. The bank has had previous Hispanic-aimed marketing "but this campaign is a more comprehensive and concentrated effort than in years past," says a spokesperson. "Partnering with The Vox Collective has helped raise our visibility in this area." ...Read the whole story

  • restaurants NPD: Dining Out Drop Steepest In 28 Years by Sarah Mahoney

    "Dealing, value menus, and attractive price points seem to be supporting some operators who are holding on," the report says. "It is going to take continued innovation, creativity, and perseverance to capture share in a market where the pie may not be growing in the near term." ...Read the whole story

  • tourism N.Y. Campaign Touts Google's 'Favorite Places' by Karl Greenberg

    The effort is supported by an out-of-home campaign on New York City bus stop shelters and street pole banners; window decals of the Google Maps "My Map" pin appear in stores, restaurants, galleries and other venues. The favored locations are also on NYCGO.com, and the site links to Google Maps as well. ...Read the whole story

  • electronics CEA: Consumer Demand 'Remains Intact' by Aaron Baar

    The biggest revenue driver for the industry remains digital displays and televisions, comprising 15% of all industry sales. While shipments are expected to increase 8% in 2009, declining price and increased demand for smaller size will cause revenues to decline 6% during the year to $24 billion. ...Read the whole story

  • retail Under Armour Effort Highlights UA Fierce Cleats by Karl Greenberg

    In the Web video, "Fierce Speed," via New York and L.A. production company Shilo, the shoe coalesces as it flies, comet-like, through space. The spot is part of Under Armour's sponsorship of ESPN's new YouTube channel at www.youtube.com/ESPN. The company is joined by LG Electronics as the first to advertise on all-things-sports Web channel. ...Read the whole story

  • Who Uses Paper Towels? by

    Top 10 DMAs in which live adults who used paper towels in the last six months: 1 Wilkes Barre-Scranton, Pa. 2 Albany/ Schenectady/ Troy, N.Y. ... ...More

how-to Turn Consumers Into Shoppers by Marta LaRock>, <Author: Al Wittemen

If you can answer these six questions, you're on track to innovate your way to growth based on measurable ROI. Moreover, you are well on ... ...More

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