• Southern Comfort Breaks Out Its Digital Media Plan

    "Everything we're doing starts with the digital property," the brand's Lena DerOhannessian tells Marketing Daily. "Whether it's a traditional media site or an entirely Web-based site, the entire program is developed around a digital platform, and then if there's a promotional opportunity to take it outside other digital realms, we're negotiating that as added value." ...Read the whole story

  • P&G Goes Digital With Print Effort For Always

    The ads are designed so that when consumers hold them up to their computer web cams the ads become animated 3D demonstrations of the Always Infinity product. The ad is set to run in Seventeen, Star, Teen Vogue and several other women's lifestyle magazines and is available on www .always.com/3D. ...Read the whole story

  • Eight O'Clock Apps Tap Into 'Mad Men's Social Power

    "Mad Men Yourself," launched Wednesday on its own microsite (madmenyourself .com), lets fans create customized, '60s-style avatars reminiscent of the show's characters. Dyna Moe, who's become Internet-famous as a result of her drawings of scenes from the show, also lent her illustration style to the avatar app. ...Read the whole story

  • American Legacy Extends Anti-Tobacco Efforts

    "Do You Have What It Takes?," which launched in June at a mock recruiting office in New York City, is being extended with three new spots -- on TV, in cinemas, at Truth .com and at www.youtube.com/user/truthorange. ...Read the whole story

  • Sandals, Martha Stewart Team On Weddings, Crafts

    The weddings will be available at the 12 "Luxury Included" Sandals Resorts and four Beaches Resorts across the Caribbean beginning Jan. 1. Guests will be able to book a Martha Stewart Wedding starting in October in one of five themes. A la carte items such as personalized cake toppers, welcome gifts and candy buffets also will be available. ...Read the whole story



It's Okay To Hate This Article

You need to engineer something into your products, its positioning or it communications to keep from fading into that bland gray morass. ...More

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