RETAIL
by Karl Greenberg
Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketing Daily that the Domo program -- intended to appeal to 20-something and … Read the whole story
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Top 10 DMAs in which reside adults who drank an energy drink in the past week: 1 Bakersfield, Calif. 2 Fresno/ Visalia, Calif. 3 … Read the whole story
COMMENTARY
by Vanessa Horwell
Good stories don't need to be packaged in special kits or on glossy paper to be effective. They just need to tell and, ultimately, … Read the whole story
RETAIL
by Sarah Mahoney
Young adults, typically the big spenders, are cutting back even more sharply: The average 18-24 year-old will spend $68.56 on the holiday, compared to … Read the whole story
FOOD
by Karl Greenberg
David Leavitt, VP of snack marketing at Hostess' parent, Interstate Brands Corp., says that while the company markets year around, "October is great time … Read the whole story
RESEARCH
by Karlene Lukovitz
Reducing assortments has become an "increasingly viable option" for retailers, and CPG companies are reporting serious concerns about potentially "losing a brand" to SKU … Read the whole story
FOOD
by Tanya Gazdik
The contest requires entrants to develop or modify an existing recipe to make it healthier using Del Monte brand fruits, vegetables or tomatoes as … Read the whole story