• GM Exec Extols Virtues Of Social Media

    "Most car companies go to market on a consumer influence paradigm that died 10 years ago," says GM's Chris Preuss. "Bob [Lutz] correctly identified that as big ad agency marketing models crumble under their own weight you have an opportunity to retool the culture of the company. Now, as communicator at GM, we have a seat at the table." ...Read the whole story

  • Starbucks' Via: Off Brand But On Target?

    Consultant Michael Stone questions the conclusion that next month's launch will hurt the brand. "The real question is how far off brand you can go without damaging it," he says, adding that Starbucks has made a well-researched bet that the stretch is justified by the opportunity. ...Read the whole story

  • EA Sports Hits The Road For 'FIFA Soccer 10'

    The tour includes scheduled stops in cities along the West and East coasts. However, the vans are able to showcase the game at any stop the crew deems worthy, via a "renegade window" that pulls down to reveal a 32-inch television screen, on which people can play the game. ...Read the whole story

  • FDA Scrutinizing Nutrition Labeling Systems

    FDA Commissioner Margaret Hamburg specifically pointed out that some of the foods bearing the "Smart Choices" checkmark logo, based on a nutritional criteria system created by General Mills, Kraft Foods, Kellogg and other manufacturers, are nearly half sugar. She also likened the variety of systems and logos in the marketplace to a "tower of Babel." ...Read the whole story

  • American Family Insurance Reaches For Teens

    The integrated marketing effort includes five episodes of "The Road to the Woodies," in which a teenage driver navigates closed-course obstacles and typical teen distractions to improve her driving skills using Madison, Wis.-based American Family Insurance's proprietary Teen Safe Driver program. ...Read the whole story

  • Delta, MSG Pact Creates Multiplatform Deals

    Delta and MSG will tout the relationship with a promotion dangling prime seats at Madison Square Garden venues and on Delta flights. Brand ambassadors will be around New York City and at Delta's local terminals through Oct. 24, handing out scratch and win boarding passes. MSG will talk up the promotion on MSG.com/delta. ...Read the whole story



A Call For Brand Magic In A Time Of Strife

How can CMOs begin the quest for the magic brand grail? These three keys will unlock the doors to begin the journey. ...More

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