TELECOM
by Aaron Baar
Noting that people have an emotional relationship with their phones, the campaign uses the word "you" to emphasize the company's brand promise. A newly … Read the whole story
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COMMENTARY
by Eric Zeitoun
Throughout the recession, many marketers have relied on so-called "recession-survival" lessons to drive their strategies. Unfortunately, these aren't always lessons as much as they … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Retirees are concerned about being able to generate income that will last throughout their retirement. This gives financial companies, particularly those that previously focused … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Lincoln's MKZ is perhaps the biggest surprise because it comes from a brand I had kind of relegated to an automotive nursing home. Read the whole story
AUTOMOTIVE
by Karl Greenberg
Lisa Holladay, manager for brand experience marketing at Mercedes-Benz, says the partnership was the result of good timing, with Lexus' program ending and Mercedes … Read the whole story
RETAIL
by Sarah Mahoney
Retailers, for the most part, will consider it a big win if they can sell at least as well as they did last year, … Read the whole story
TELECOM
by David Goetzl
About 25% of customers eligible for Verizon's telco TV service have signed up, helping drive the number of subscribers higher in the third quarter, … Read the whole story