While the Super Bowl -- watched by 80% of U.S. golfers -- is always a good fit with the golf industry because of seasonality, … Read the whole story
Will ManCrunch's man-to-man contact get Super Bowl approval? Answer: No. Watch the rejected ad in today's Super Bowl edition of Out to Launch! Read the whole story
1. More DO, Less SAY Read the whole story
Remarks and discussions at the FTC's Jan. 28 roundtable appeared to confirm that the current commission is seeking a more "holistic" privacy framework that … Read the whole story
Jeep's Kim Adams House, head of jeep brand advertising and communications, says the ads will run in rotation extending beyond Winter X. "And the … Read the whole story
Nearly two-thirds of all Americans have a high-definition television in their home, and another 12% intend to buy one within the next two years, … Read the whole story
Research suggests American consumers are starting to doubt that Toyota's quality is as bullet-proof as it used to be. According to marketing firm BrandIndex's … Read the whole story
While value remains critical, "Young adults and young families, especially, are pressed for time, making restaurants an easy and often necessary solution for meals," … Read the whole story