SPIRITS
by Karlene Lukovitz
"This year, we are doing much of the same, but making [the promotions] bigger and better," says Andrea Conzonato, CMO for Gruppo Campari's Skyy … Read the whole story
COMMENTARY
by Dan O'Brien
People are tweeting from conferences and events, ads are populating Facebook and YouTube and spam is sloshing around forums and chat rooms like beer … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In terms of rational barriers to purchase, Hyundai is putting its warranty offerings, its job-loss car-return program launched last year, and all quality and … Read the whole story
COMMENTARY
by Nancy Brown
Taco Bell did something provocative to get itself on the lips of consumers. But was it any worse than Heidi Montag's day of 10 … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
Pull-Ups brand is also teaming up with House Party, an experiential marketing company, to host 5,000 simultaneous "Do The Potty Dance" in-home parties. Moms … Read the whole story
TELECOM
by Aaron Baar
In addition to showcasing Sprint products and services, the installation's 13-foot curved wall will also feature Sprint Now Network widgets, presenting up-to-date factoids and … Read the whole story
SPIRITS
by Karl Greenberg
Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed at young professionals with the message that one's drink is a reflection of … Read the whole story