Marketing Daily
Friday, February 19, 2010
  • Skyy Hooks Up With 'Sex And The City 2'

    "This year, we are doing much of the same, but making [the promotions] bigger and better," says Andrea Conzonato, CMO for Gruppo Campari's Skyy ... Read the whole story

  • Social Media Mapping: Discipline, Please

    People are tweeting from conferences and events, ads are populating Facebook and YouTube and spam is sloshing around forums and chat rooms like beer ... Read the whole story

  • ABC: Hyundai Coalesces Its Marketing Plan

    In terms of rational barriers to purchase, Hyundai is putting its warranty offerings, its job-loss car-return program launched last year, and all quality and ... Read the whole story

  • Taco Bell Diet: Use It Or Lose It?

    Taco Bell did something provocative to get itself on the lips of consumers. But was it any worse than Heidi Montag's day of 10 ... Read the whole story

  • Kimberly-Clark Pull-Ups Reinvents 'Potty Dance'

    Pull-Ups brand is also teaming up with House Party, an experiential marketing company, to host 5,000 simultaneous "Do The Potty Dance" in-home parties. Moms ... Read the whole story

  • Sprint Offers JFK Travelers Free WiFi

    In addition to showcasing Sprint products and services, the installation's 13-foot curved wall will also feature Sprint Now Network widgets, presenting up-to-date factoids and ... Read the whole story

  • Rums Of P.R. Campaign 'Reflects' On Variety

    Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed at young professionals with the message that one's drink is a reflection of ... Read the whole story