Marketing Daily
Tuesday, February 23, 2010
  • HOSPITALITY
    Westin Opens Storefront On Amazon
    by Sarah Mahoney

    Setting up shop on Amazon "makes a lot of sense for a company like Westin, as the line between hospitality and retail is blurring," … Read the whole story

  • FOOD
    Oreo, Ritz Drive NASCAR Sponsorship Synergies
    by Karlene Lukovitz

    Kraft is pushing the pedal to the mat to maximize consumer and retailer benefits from its NASCAR sponsorships -- most recently via a sweepstakes … Read the whole story

  • AUTOMOTIVE
    Kia Furthers Reach With Digital Print Buy
    by Karl Greenberg

    Kia's buy will be across some 45 digital publications in business, men's lifestyle, news, sports and technology verticals. The ads are rolling out in … Read the whole story

  • ENTERTAINMENT
    Ticket Seller Touts Service Across The Nation
    by Aaron Baar

    Already a presence in Boston, CitySide is looking to create a national footprint, first through acquisitions in major markets (such as New York and … Read the whole story

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  • COMMENTARY
    The Identity Effect: Ignore It At Your Peril
    by Larry Ackerman, Op-Ed Contributor

    It doesn't matter what business you're in; if you're going to successfully re-shape your brand, you need to start by knowing who you are. Read the whole story

  • SPORTS
    NBA, Adidas Set Up Courts In Malls
    by Karl Greenberg

    The retail space-within-a-space will look like a basketball court. The spaces will also have images of NBA players, and each shop will have a … Read the whole story

  • RESEARCH
    Study: Amazon Most Trusted Brand In U.S.
    by Mark Walsh

    Amazon.com is the top-performing brand in the U.S. based on two key branding criteria -- trust and recommendations, according to a new study by … Read the whole story