According to J.D. Power, a quarter of traditional handset owners say they frequently send and receive multimedia and picture messages on their phones, and … Read the whole story
Smartphones 1. Apple 2. RIM BlackBerry 3. HTC 4. Samsung 5. Nokia 6. Palm Traditional 1. LG 2. Sanyo 3. Samsung 4. Kyocera 5. … Read the whole story
This ability to overlay many complex layers of data in order to generate a holistic view of customer behavior and campaign effectiveness has numerous … Read the whole story
The integrated global campaign includes interactive videos where consumers get to shape the narrative of a series of community and amateur football matches filmed … Read the whole story
Besides showcasing imagery from the 1910s through today, it will also include a splashy showing of this year's new Heritage Collection. The event will … Read the whole story
In component of the campaign, which will benefit Los Angeles, San Diego and Orange County beaches (among the most-visited in the country), the regional … Read the whole story
Pantene's reality TV-style campaign will center on a real person, chosen through an online contest, and appearing in national ads showing them trying the … Read the whole story