Marketing Daily
Monday, April 5, 2010
  • J.D. Power: Smartphone Touchscreens Rule

    According to J.D. Power, a quarter of traditional handset owners say they frequently send and receive multimedia and picture messages on their phones, and … Read the whole story

  • Top-Ranked Cell Phones

    Smartphones 1. Apple 2. RIM BlackBerry 3. HTC 4. Samsung 5. Nokia 6. Palm Traditional 1. LG 2. Sanyo 3. Samsung 4. Kyocera 5. … Read the whole story

  • The World Of Cross-Channel Analytics

    This ability to overlay many complex layers of data in order to generate a holistic view of customer behavior and campaign effectiveness has numerous … Read the whole story

  • Coke's Powerade Backs FIFA Championships

    The integrated global campaign includes interactive videos where consumers get to shape the narrative of a series of community and amateur football matches filmed … Read the whole story

  • At 100, Jantzen Stages A Fashion Splash

    Besides showcasing imagery from the 1910s through today, it will also include a splashy showing of this year's new Heritage Collection. The event will … Read the whole story

  • Coca-Cola Bottler Helps Clean Up Calif. Coast

    In component of the campaign, which will benefit Los Angeles, San Diego and Orange County beaches (among the most-visited in the country), the regional … Read the whole story

  • P&G's Pantene Plans Reality TV-Style Ad

    Pantene's reality TV-style campaign will center on a real person, chosen through an online contest, and appearing in national ads showing them trying the … Read the whole story