Tuesday, April 27, 2010
  • Papa John Goes Social To Tout Specialty Pies

    In an unusual twist, the company is offering the winner of the promotion a portion of the profits from sales of the top pie, which will join the menu list at restaurants, and $1,000 to help market the pie during the month when the finalists compete for sales volume. ...Read the whole story

  • Festivals Are Increasingly Music To Marketers' Ears

    "They're one-stop shops to reach a lot of consumers," IEG Sponsorship Report's William Chipps says of such festivals, which attract not only locals, but also attract a significant amount of nationwide tourism. "It's almost like a national platform to some extent." ...Read the whole story

  • Country Financial Sponsors 'Road Trips'

    The program combines elements of entertainment and education to enable consumers to make improvements to their own financial security using live concert experiences and gaming, sweepstakes, quizzes and other interactive elements to drive awareness of how smart financial decisions have a positive impact on families. ...Read the whole story

  • Report: LOHAS Market Nears $300 Billion

    "Sales of organic food hit $23.6 billion in 2008, almost double what it was in 2005," says Gwynne Rogers. "And spending on personal care products rose from $4.9 billion to $8.4 billion. Those gains aren't surprising, when you think of the greater involvement of large companies, such as Clorox' acquisition of a company like Burt's Bees. With so many larger companies offering LOHAS products, the scale changes dramatically." ...Read the whole story

  • Ford, GM Paying Out Rope At China Auto Show

    Ford's exhibition there, its largest to date, touts its forthcoming lineup of global small cars. General Motors is showing some 37 production and concept vehicles in Beijing this week, with a focus on Chevrolet, Buick and Cadillac and Chinese partner brands. ...Read the whole story

  • Survey: Organic Food, Beverages Up 5% in '09

    Organic produce not only represents 38% of all organic food sales, but 11.4% of all U.S. fruit and vegetable sales, according to the association. In comparison, in 2000, organic fruit/vegetable sales totaled $2.55 billion, or just 3% of total fruit/vegetable sales, the Organic Trade Association reports. ...Read the whole story