Tuesday, May 18, 2010
  • DQ, Oreo Partner On Blizzard 25th Anniversary

    Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is the #1 selling flavor of the frosty drink, according to Dairy Queen International chief brand officer Michael Keller, who adds that Blizzards as a whole represent a $600 million annual business in the U.S. and Canada alone. ...Read the whole story

  • Buick's Bierley On Surrounding The Consumer

    "That idea of surrounding the consumer, from digital, events, to me, all that synergy works incredibly well," says Craig Bierley in a Q&A; with Marketing Daily. "When I was at Pontiac, we surrounded the consumer with our programs with NCAA basketball. You can leverage programs to look bigger by really going deep. That's what we are looking to do with Buick as we have done with GMC." ...Read the whole story

  • Nintendo's Wii, Heart Association Team On Play

    The partnership, which launched on Monday, includes putting the American Heart Association's logo on boxes for the Wii Fit balance board controller and on the Wii Sports Resort games beginning this summer. The logo placement is not meant to convey an out-and-out endorsement of the product, but rather that the AHA views the product as valuable for a healthy lifestyle. ...Read the whole story

  • Lowe's: The 'Do-It' Is Back In Do-It-Yourself

    After four years of declining sales, Lowe's says people are finally feeling ready to spruce up their homes, with comparable-store sales up 2.4% for its first quarter. The company beat its own forecasts and says that in some regions -- including the Northeast and North Central -- comparable-store sales even posted gains in the double-digits. ...Read the whole story

  • Sharpie Uncaps 'Self-Expression' Effort

    This week, the company is launching a social-media leg on its SharpieUncapped.com site linked to its Facebook, Twitter and YouTube sites and the company's blog. The effort, around the theme, "What would the world be like without self-expression?" encourages visitors to the site to submit images and videos of how they have used Sharpies to enliven prosaic items or create art. ...Read the whole story

  • Survey: 62% Ready To Dump Insurance Company

    Those who said they were more likely to shop around were willing to switch for an annual savings of $300 or less, while those saying they were less likely to shop needed an incentive greater than $300 before they would consider switching. Customers willing to change for $300 or less in annual savings were more likely to be younger and with their primary provider for a shorter period of time. ...Read the whole story