AUTOMOTIVE
by Karl Greenberg
"We are taking owner information and customer care to a new level," said Pietro Gorlier, president and CEO of Mopar, in a webcast. He … Read the whole story
-
by
The Top 10 DMAs in which reside adults who used the services of a real estate agent in the last 12 months: 1 Philadelphia … Read the whole story
COMMENTARY
by Bob Deutsch
Every product aimed at the Post-1988 female will have to demonstrate to these girls that "I get you." Read the whole story
FOOD
by Karlene Lukovitz
The brand's new "Crunch Proud" campaign -- centered on the launch of a virtual "Loud Food Club" tied in with social media and in-store … Read the whole story
BEVERAGES
by Karl Greenberg
Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control … Read the whole story
RESEARCH
by Karlene Lukovitz
Putting physical distance between senior management and "blue sky" innovation teams to avoid stifling new-idea generation is also critical to success, according to the … Read the whole story
ELECTRONICS
by Aaron Baar
"We've always skewed a little but more toward an older audience. One of our objects is to skew younger," Maria Repole, vice president of … Read the whole story
RETAIL
by Sarah Mahoney
The Organic Consumers Association, an environmental watchdog group, says Whole Foods Market is taking action against greenwashing in its cosmetics aisle, and that its … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
"We aim to reach cat owners using a combination of media including direct response TV, online banner ads, and magazine and newspaper advertising," says … Read the whole story