Wednesday, July 28, 2010
  • Community Marketing Feeds Papa Murphy's Success

    "We are not a stand-alone destination -- our locations are about 1,200 square feet, on average, and typically located within strip malls," explains exec Evan Evans. "But as mom-and-pop operations, we can take marketing to a much more personal level than a typical pizza chain or QSR. That personal touch takes us out of the 'chain' equation in consumers' minds, making us part of the community." ...Read the whole story

  • J.D. Power: Hotel Guests More Satisfied

    Notably, Microtel Inns & Suites ranked first for a ninth consecutive year in the economy/budget sector. Drury Inn & Suites ranked first for a fifth consecutive year in the mid-scale limited-service segment. Hilton Garden Inn ranked first for a second consecutive year in the mid-scale full-service category. ...Read the whole story

  • BTS: Social Media, Mobile, Department Stores

    "The overall tone was a little surprising, and very upbeat," Alison Paul, Deloitte's vice chairman and retail sector leader in the U.S., tells Marketing Daily, "with 8 out of 10 expecting to spend the same or more. Consumers told us they would buy some more expensive items, including PCs and cell phones, and we believe that is the result of their not having bought those things for two or three seasons." ...Read the whole story

  • Michelin Effort Spotlights Product Longevity

    The latest element of the campaign, "The Right Tire Changes Everything," borrows a theme that is common these cash-strapped days in other segments of the after-market business. It is not that often one sees it in the tire segment, though, where the focus is usually on safety, fuel-economy benefits, weather benefits, and performance. ...Read the whole story

  • Study: Woods Unlikely To Recover As Endorser

    "The real question was, 'How far had he fallen?'," Steven Levitt, president of the Q Scores Company, tells Marketing Daily. "The answer is, he fell quite a bit. The speculation is that it's not going to get better soon, if ever." ...Read the whole story