National TV spots including "Good-bye" by Chicago ad agency The Escape Pod and "Astronaut" by OfficeMax's brand team highlight the emotion around the back-to-school … Read the whole story
Top 10 DMAs in which reside adults whose most recent automobile purchase/lease was with a trade-in: 1 Harrisburg/ Lancaster/ Lebanon/ York, Pa. 2 Pittsburgh … Read the whole story
Marketers need to gain proficiency in multiple disciplines so that they can craft campaigns that are in keeping with highly fragmented consumer behavior. Read the whole story
The program gives patrons of both Subway and PlayStation a chance at such prizes as pre-launch gaming products. The companies say the prizes, which … Read the whole story
Volkswagen will bookend the a webisode series with 30-second Routan TV spots before the segment, a drive to VW.com after, and a banner next … Read the whole story
Supporting the market opportunity for quality, healthy food gift items, Packaged Facts consumer research conducted in May/June of this year found that 53% of … Read the whole story
Scoring Martha Stewart is a big deal for Hallmark Channel. So big, that it has unleashed a cross-platformed, multimillion-dollar marketing effort -- the largest … Read the whole story