Thursday, August 19, 2010
  • OfficeMax Joins With Payless For Back-To-School

    National TV spots including "Good-bye" by Chicago ad agency The Escape Pod and "Astronaut" by OfficeMax's brand team highlight the emotion around the back-to-school season and new opportunities that lie ahead for each child. ...Read the whole story

  • Subway Plus Sony Equals 'Fiery Frenzy'

    The program gives patrons of both Subway and PlayStation a chance at such prizes as pre-launch gaming products. The companies say the prizes, which will total more than $1 million, will be awarded at the rate of one prize per minute during the promotion period, now through Oct. 17. ...Read the whole story

  • Volkswagen Takes Family Road Trip with TLC

    Volkswagen will bookend the a webisode series with 30-second Routan TV spots before the segment, a drive to after, and a banner next to the video window. The Family Travel section on the TLC Family vertical will be VW-branded as well. The destination offers tips and advice across a range of topics relating to starting, raising and nurturing a family. ...Read the whole story

  • Gifts: Food Outperforms Many Other Categories

    Supporting the market opportunity for quality, healthy food gift items, Packaged Facts consumer research conducted in May/June of this year found that 53% of adults are interested in high-quality foods and 30% say they want healthy products. ...Read the whole story

  • Hallmark Launches Major 'Martha' Marketing Push

    Scoring Martha Stewart is a big deal for Hallmark Channel. So big, that it has unleashed a cross-platformed, multimillion-dollar marketing effort -- the largest in the net's history. The cross-platform effort embraces national paid media, out-of-home placed-based ads, sponsorships, sweepstakes, Web sites, social media and a running stunt with all-female running organizations in 26 cities. ...Read the whole story

  • No More Chimpanzee-Business From Dodge

    Besides taking the ad off the air, Dodge said it stopped a full-page newspaper spread from running. A replacement ad uses the same footage, but without the chimpanzee. ...Read the whole story

  • JetBlue Hosts Daughtry At JFK

    The concert will take place post-security in the Marketplace at T5 and is not available for public purchase, but customers traveling on JetBlue through the terminal will be privy to the free 30-minute show. The New York-based airline will also award 20 people and their guests access to the event. ...Read the whole story

Who Trades In Their Cars?

Top 10 DMAs in which reside adults whose most recent automobile purchase/lease was with a trade-in: 1 Harrisburg/ Lancaster/ Lebanon/ York, Pa. 2 Pittsburgh 3 Boston (Manchester, N.H.) 4 Ft. Myers/ Naples, Fla. 5 Albany/ Schenectady/ ...More

  • Endangered Species Watch: Experts

    Marketers need to gain proficiency in multiple disciplines so that they can craft campaigns that are in keeping with highly fragmented consumer behavior. ...More