• OfficeMax Joins With Payless For Back-To-School

    National TV spots including "Good-bye" by Chicago ad agency The Escape Pod and "Astronaut" by OfficeMax's brand team highlight the emotion around the back-to-school season and new opportunities that lie ahead for each child. ...Read the whole story

  • Subway Plus Sony Equals 'Fiery Frenzy'

    The program gives patrons of both Subway and PlayStation a chance at such prizes as pre-launch gaming products. The companies say the prizes, which will total more than $1 million, will be awarded at the rate of one prize per minute during the promotion period, now through Oct. 17. ...Read the whole story

  • Volkswagen Takes Family Road Trip with TLC

    Volkswagen will bookend the a webisode series with 30-second Routan TV spots before the segment, a drive to VW.com after, and a banner next to the video window. The Family Travel section on the TLC Family vertical will be VW-branded as well. The destination offers tips and advice across a range of topics relating to starting, raising and nurturing a family. ...Read the whole story

  • Gifts: Food Outperforms Many Other Categories

    Supporting the market opportunity for quality, healthy food gift items, Packaged Facts consumer research conducted in May/June of this year found that 53% of adults are interested in high-quality foods and 30% say they want healthy products. ...Read the whole story

  • Hallmark Launches Major 'Martha' Marketing Push

    Scoring Martha Stewart is a big deal for Hallmark Channel. So big, that it has unleashed a cross-platformed, multimillion-dollar marketing effort -- the largest in the net's history. The cross-platform effort embraces national paid media, out-of-home placed-based ads, sponsorships, sweepstakes, Web sites, social media and a running stunt with all-female running organizations in 26 cities. ...Read the whole story

  • Who Trades In Their Cars?

    Top 10 DMAs in which reside adults whose most recent automobile purchase/lease was with a trade-in: 1 Harrisburg/ Lancaster/ Lebanon/ York, Pa. 2 Pittsburgh 3 ... ...More

Endangered Species Watch: Experts

Marketers need to gain proficiency in multiple disciplines so that they can craft campaigns that are in keeping with highly fragmented consumer behavior. ...More

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