The Anew Platinum products, which include a night cream and serum, will be sold through reps, and spokesperson Jacqueline Bisset will also appear in … Read the whole story

Branded communities tend to give more specific value to the brand owner and the members, allowing for greater communication and collaboration around the brand. Read the whole story

After the disaster, the tourism board launched FloridaLive.com, which offered real-time views of Florida beaches and social media elements so people could read what … Read the whole story

Using its Facebook presence, Papa John's will look to insert itself into the various fantasy football leagues by offering league commissioners (or whomever submits … Read the whole story

"Initially, we were not sure there were going to be any differences," says Ipsos' Donna Sabino. "I come out of advertising, where you think … Read the whole story