Tuesday, August 31, 2010
  • Lindt Ads Serve Up Tennis Star Federer

    The 30-second spot, initially airing in a two-week national flight corresponding with the U.S. Open (Aug. 29 - Sept. 12) -- which Federer has won five times in the past six years -- shows two female airport security agents taste-testing the athlete's stash of Lindor Truffles and confiscating them for further "investigation" (as well as checking out Federer's well-toned posterior and considering a strip search). ...Read the whole story

  • Best Buy Expands Used Video Game Service

    Best Buy's trade-in program is the latest in its efforts to increase its gaming edge. Its magazine, @Gamer, is already sold in all Best Buy stores and by subscription, and offers discounts; it also offers the Best Buy gaming app for iPhone, Android and BlackBerry. It also offers product discounts. ...Read the whole story

  • Licorice Co. Launches Social Media Campaign

    The site, which went live Friday, is closely tied to Facebook and Twitter (users can use Facebook Connect login to begin posting), and a concurrent contest (which awards a prize for every 100 miles of virtual Red Vine created and a $5,000 grand prize to help one winner take a trip around the world) is tied to Facebook and Twitter response. ...Read the whole story

  • Which City's The Best For LGBT Travelers?

    The nominations lead up to a series of awards in the fourth quarter based on consumer voting online and through Facebook and Twitter. When people vote they can alert and encourage friends or followers to cast their votes as well on things like "Sexiest Place on Earth," "Best Breakout Destination," "Ultimate Luxury Hotel" and "Best Gay Bar in the World." ...Read the whole story

  • Chrysler Pitches Fiat To Its Dealers

    "At this point we are looking for separate showrooms only; down the road as we roll out the full line of Fiat vehicles, we will be looking for separate facilities for the brand. Right now a lot of dealers marketing all four brands have a used car building already in use that could easily be converted to a separate showroom for Fiat." ...Read the whole story

  • AirTran Dangles Hair-Rising Ride With Danica Patrick

    The winner of the "Ride Shotgun with Danica" program gets a trip to Miami via AirTran Airways, a spin in an Indy Racing Experience two-seat race car, a private breakfast with Patrick and her IZOD IndyCar Series teammate, Ryan Hunter-Reay and VIP access to the race and the Andretti Autosport hospitality pavilion. ...Read the whole story

  • Home Depot Joins Battle Of The Bands

    The competition and event has over 40 HBCU marching bands competing in a Celebration Tour and vying to be one of eight bands selected to attend the 2011 Battle of the Bands Invitational Showcase, to be held January 29, 2011, in Atlanta. ...Read the whole story

  • Lafley Inducted Into GMA Hall Of Fame

    During his leadership tenure, Lafley's focus on consumer-driven innovation and consistent, sustainable growth helped more than double P&G's sales and increased the company's number of billion-dollar brands from 10 to 22, according to GMA. He also managed P&G's largest-ever acquisition, the 2005 purchase of The Gillette Company for $54 billion. ...Read the whole story

  • Nintendo Lowers DSi Prices
Julie Roehm Is Looking For A Few Good Game-Changers

Julie Roehm will be turning the tables and helping to shape the news about marketing, instead of making it, and she can use your help. As guest editor of the October issue of Media magazine, and ...More