Marketing Daily
Friday, September 17, 2010
  • So Kodak: Updating The Idea Of The 'Kodak Moment'

    In addition to the television commercials (which will run on national and Spanish-language television networks), the campaign will include print and online advertising, as … Read the whole story

  • Who Has Single-cup Coffee Makers?

    Top 10 DMAs in which reside adults whose household has a single-cup/pod coffee brewing system: 1 Philadelphia 2 Boston (Manchester, N.H.) 3 Providence/ New … Read the whole story

  • How To Create Truly Memorable Commercials

    While the first job of advertising is to get itself noticed, the second job is to be remembered. Read the whole story

  • AmEx Helps Moms Talk To Teens About Money

    American Express has partnered with iVillage to launch "The Talk," a multiplatform program designed to help moms teach their teen and young adult children … Read the whole story

  • Hyundai, Corona Hit It Big On Interbrand's List

    For now, Hyundai is downplaying the Hyundai nameplate on Equus. "We have been in the industry for a relatively brief amount of time, so … Read the whole story

  • Genesis Today Juices Take On OJ

    The company, based in Austin, Tex., is also introducing new labels with more prominent graphics of the fruits used in the juices, and a … Read the whole story

  • Ford Gets Behind Super-Driver Block For Fiesta

    Central to its efforts is rally racer and Internet phenom and businessman Ken Block, whose rally-tuned Fiestas co-star in a series of record-breaking YouTube … Read the whole story