AUTOMOTIVE
by Karl Greenberg
Buick has several pans on the stove to promote vehicles like the new Regal and Lacrosse to culinary aficionados. While the efforts include experiential … Read the whole story
-
by
MediaPost Communications has relocated its offices. Our new address is: 15 East 32nd St. New York, N.Y. 10016 Stop by anytime! Read the whole story
COMMENTARY
by Bob Liodice
With better skills management, training and development, and an increased focus on diversity, the marketing community will consistently produce superior professionals. Read the whole story
RETAIL
by Sarah Mahoney
"A recession is not only an economic event," Pam Danziger, president of Unity Marketing and lead researcher, writes in the report, "it is also … Read the whole story
RETAIL
by Tanya Gazdik
Pet parents can enter the "Scare Your Way into a PetSmart Commercial" contest on PetSmart's Facebook Fan Page by uploading photos of their pets … Read the whole story
FOOD
by Karlene Lukovitz
The Children's Food and Beverage Advertising Initiative announced that, because most participants now have policies stating that they will not advertise to children under … Read the whole story
SPORTS
by Karl Greenberg
The latest CMO Council study, "Doing Away With Foul Play," on marketers' thoughts on brand-protection and intellectual property risks around sports found that marketers … Read the whole story