Honda is hoping that people who have hesitated to buy a minivan because of the soccer-person stigma will think again. The company is launching … Read the whole story

Source: Experian Simmons Read the whole story

Four out of 10 consumers selected GEICO, followed by Allstate, Progressive and State Farm, with 22%, 17% and 11%, respectively, according to Boulder, Colo.-based … Read the whole story

Ninety-five percent get their "daily shot of caffeine" through coffee (versus 2.3% citing tea and 1.5% soda). And in a result apt to generate … Read the whole story

Marketers should loosen their purse strings now to research their diversity consumers. "They need to be learning, discovering, auditing their consumer base, looking at … Read the whole story

The group also honored some companies for corporate behavior, including American Airlines, which received its Corporate Responsibility Award, "in recognition of the company's longstanding … Read the whole story