The program makes Buick the sponsor of "40 Under 40," a cross-title editorial package that takes a Fortune Magazine staple to Entertainment Weekly, Golf, … Read the whole story
Source:Experian Simmons Read the whole story
The ninth tenet states that marketing must be unencumbered by inappropriate legislation or regulation. Read the whole story
"We want consumers to take away that Lenovo is a fun brand and understands how people might use PCs to talk to each other," … Read the whole story
Tedious setup and unclear next steps are common on banking mobile sites, says Steve Ellis, one of the report's authors. "On one big bank … Read the whole story
Perhaps the biggest shock is that even the most techno-savvy would rather not learn or talk about products online: Women are still three times … Read the whole story
The sweepstakes is being promoted via a 30-second TV spot featuring retired NFL star John Lynch. The commercial, from Dentsu America (Santa Monica), shows … Read the whole story
Right Guard deodorant brand, since 2006 a division of Henkel North America, has signed on for a long-term deal with the National Basketball Association … Read the whole story