Top of The News
by Thom Forbes
A prima facie case for the genius of Howard Schultz can be found in the March 21 issue of the "new" Newsweek in which said Schultz is given four pages … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"Some of the automakers are starting to realize now what components they are going to run out of," says Jeff Schuster, head of industry … Read the whole story
COMMENTARY
by Debbie DeGabrielle
Companies that move now to take advantage of all that social media have to offer will be better positioned to out-innovate their competition. Read the whole story
RETAIL
by Sarah Mahoney
Estée Lauder is launching a new skincare line called Idealist, and to emphasize how well the products work on all types of skin, the … Read the whole story
COMMENTARY
by Tynicka Battle
The trust ensured to agencies with access to corporate accounts, or to spokespersons who represent a brand, should not be taken lightly. Read the whole story
SPIRITS
by Tanya Gazdik
A video message from Kid Rock is included on the microsite promoting the tour at http://www.jimbeam.com/live-music-series. The site also includes interviews with each of … Read the whole story
BEVERAGES
by Karlene Lukovitz
Heineken USA's Tecate beer brand, which up to now has focused its U.S. marketing on Mexican male immigrants, is expanding its target audience to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Scott Burgess resigned last week as auto critic at the Detroit News soon after his editors, following an advertiser's suggestion, softened Burgess' criticism of … Read the whole story
TELECOM
by Aaron Baar
According to the latest Wireless Smartphone Customer Satisfaction Study from J.D. Power and Associates, owners who used their devices to access social media sites … Read the whole story