RESEARCH
by Karl Greenberg
Census Bureau director Robert Groves says this local data, free to advertisers, will be a valuable tool for targeted marketing. "If I were an … Read the whole story
COMMENTARY
by Dan Hill
A quick guide to scientific research techniques Read the whole story
COMMENTARY
by Leslie Wellott
While much of the discussion has been focused on what will happen online, we need to broaden it to off-line. Read the whole story
RESEARCH
by Karlene Lukovitz
A significant exception within the generally rising tech company rankings was Nokia, which lost $9.9 billion in value (to $9.7 billion), and dropped from … Read the whole story
RETAIL
by Sarah Mahoney
To celebrate this week's World Water Day, it's partnered with Water.org to create a Facebook game, asking users to unlock water from the Levi's … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
According to Mintel's data, 39% of female investors say their primary source of investment ideas are their investment advisors, compared to only about a … Read the whole story
RETAIL
by Karl Greenberg
Social commerce is a symbiotic activity between platforms like Facebook and Twitter and traditional and mobile e-commerce. The question for marketers is how many … Read the whole story
CONFERENCE
by
IBM has launched a campaign for what it calls "Smarter Commerce," described as a "new category" addressing "the spectrum of enterprise commerce activities -- … Read the whole story