June 3 - 6, 2024
Friday, March 25, 2011
Top of The News
If a marketing genius were to come up with a food that was fat-free, sugar-free, salt-free, gluten-free, organic and incredibly good for you, I ask nutritionist Bonnie Taub-Dix, what would … Read the whole story
RETAILWith the much-ballyhooed launch of the Nintendo 3DS just days away, Best Buy, Target and GameStop are gearing up to make the most of … Read the whole story
- COMMENTARY
The right combination of content, multi-point permission and tangible reward can produce longer-term ROI. Read the whole story
SPORTSPhillips-Van Heusen's Izod brand, as well as Honda and Verizon, are among the brands activating against the centennial of the Indianapolis 500 race on … Read the whole story
ELECTRONICSFor the four-week promotion, Samsung's TV division is blanketing SB Nation's NCAA section and its tournament hub with banner ads, including takeovers of NCAA … Read the whole story
FOOD AND BEVERAGESLike a sprig of Douglas fir in that martini? Adventurous chefs and mixologists have been using the aromatic Douglas in meat dishes, sauces, drinks … Read the whole story
AUTOMOTIVEAmericans who dream about having a Porsche in their garage don't have to envision leaving it there until the weekend. That's the message of … Read the whole story
RESEARCHOne in five U.S. consumers says a bad customer experience leads him/her to switch brands, according to a Satmetrix study. Companies can improve customer … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
Leonard Brody - Caravan, Executive Director, Co-Founder
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July 22 - 25, 2024
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October 2 - 5, 2024
