Mercedes-Benz is tying in with the PGA this year to teach golf. The Mercedes-Benz Performance Center is a mobile golf tour co-branded with the … Read the whole story
The digital world is proving what we who have developed offline content for years have always known: people aren't going to waste their time … Read the whole story
Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," which encourages people to substitute the dairy milk in their lives -- in … Read the whole story
A new, limited-edition flavor of Snapple is carrying the name of a TV show -- CBS's "The Amazing Race" -- on its label, as … Read the whole story
Our critic reviews Kelly McDonald's premise in How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse … Read the whole story
Kraft Foods' Planters brand wants to recognize American peanut farmers who are implementing sustainable practices and making positive social changes in their communities. Read the whole story
Ford launched Sync -- its telematics joint venture with Microsoft -- four years ago, and promoted it heavily when it debuted the Ford Fusion. … Read the whole story