Thursday, September 22, 2011
  • General Motors' GMC Takes NFL Sponsorship On The Road

    GMC is the official vehicle of the NFL, but the General Motors division isn't filling that bucket with TV ads, and will not have vehicles at stadium parking lots during games. But it has something that might be better: A road show called the "GMC Monday Night Football Tour" that targets important game markets the weekend before games, and gets a media boost from NFL players themselves. ...Read the whole story

  • Xerox: 'We're More Than A Copier Company'

    In the second year of its efforts to convince the world that it makes more than copiers, Xerox is showcasing how it helps two new businesses in different ways while looking to get more people involved via a Twitter contest. The Twitter-based sweepstakes asks people to complete the line, "To me, real business means ....", and add the hashtag #FlyWithXerox. One winner will win two round-trip tickets on Virgin America. ...Read the whole story

  • Carl's Jr., Hardee's Team With Gen Y News Site

    CKE Restaurants, Inc. has signed a deal with the new mobile news site to reach the site's young users with interactive, geo-targeted video advertising for its Carl's Jr. and Hardee's chains. The deal makes CKE the first advertiser to employ the privately held site's video solution. ...Read the whole story

  • Forecast: Expect Holiday Ho-Hos To Be Only So-So

    'Tis the season to read holiday tea leaves, and three just-released forecasts predict that consumer spending will be lukewarm, at best. At the low end, the International Council of Shopping Centers is looking for a 2.2% rise. And while the trade group points out that there are many components to such forecast, the overall trend is tepid. ...Read the whole story

  • Industry Council Offers Guidelines For Spirits Marketing

    The Distilled Spirits Council of the United States (DISCUS) has issued new guidelines for alcohol advertising and marketing on social networking sites and other digital communications platforms. The guidelines suggest "Age-gating" before direct dialogue between advertisers and consumers as well as privacy policies that protect consumers from data collection and use of personal information by advertisers. ...Read the whole story

  • Honda Gear At John Deere

    Honda Power Equipment has signed a sales and marketing agreement with John Deere (Deere & Company) to sell Honda premium power products at participating John Deere dealerships in the United States. John Deere makes agricultural, forestry, lawn, construction, grounds and turf care equipment. Initial shipments of Honda inventory to John Deere dealerships will begin on a rolling basis in 2012. Under the terms of the agreement, Honda's walk-behind lawnmowers, generators, tillers, water pumps and snowblowers will be available for sale at participating John Deere dealerships. Honda power products will continue to be available at Honda Power Equipment Dealers, The Home ... ...Read the whole story

  • ConAgra's Earnings Hit By Costs

    ConAgra Foods saw fiscal Q1 earnings drop 42% as a result of input costs, the company reported. The company's overall sales rose 9.5%, and its consumer food sales gained 4.4%, but its cost of goods leapt 15%, pushing gross margin down from 23.2% to 19.5%. ConAgra raised prices on 90% to 95% of its product portfolio in its fourth quarter. It now has bumped up its estimate of cost inflation for its consumer foods segment this fiscal to to 9% to 10% (from 7% to 8%). However, it has not changed its earnings outlook. ConAgra, which has been looking to ... ...Read the whole story

  • Lincoln Financial Taps DePeau For CMO Spot

    Lincoln Financial Group has named Jamie DePeau as CMO effective immediately. DePeau will report directly to Lisa Buckingham, Lincoln Financial's Chief Human Resources Officer. DePeau comes to Lincoln Financial from TIAA-CREF where she served as SVP of Marketing. Prior to joining TIAA-CREF, DePeau held marketing leadership positions at Medco Health Solutions, MCI and NYNEX.--Karl Greenberg ...Read the whole story

6 Types Of Social Media Approach By Brands

The first step is to identify who the brand manager is: what's his or her "Social Psyche" in terms of using social media? ...More