After All These Years, Coke Is Still It by Thom Forbes

One of the great things about a brand like Coke is that it is always seeking to reinvent itself and, in the process, generates a lot of what we used to call ink. In fact, with former honcho Neville Isdell publishing a new book -- "Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand" -- it still is generating what we used to call ink, as well as a good share of bytes on the Bloomberg Businessweek website. ...Read the whole story

  • retail Walmart Strikes First; Will Price War Follow? by Sarah Mahoney

    Walmart says it is offering something new for the holidays: A Christmas Price Guarantee. That aggressive price-matching promise may be a sign that Holiday 2011 will be even more of a slugfest than initially forecast. ...Read the whole story

  • sports NASCAR Goes To College To Cultivate Fans by Karl Greenberg

    NASCAR's roots (at least "reputationally") are about as far from the university demographic as professional wrestling is from quoits. ...Read the whole story

  • restaurants Romano's Macaroni Grill Celebrates Indulgence by Karlene Lukovitz

    After an unsuccessful flirtation with a lighter Mediterranean menu, Romano's Macaroni Grill has returned to offering fresh interpretations of classic Italian fare, and an emphasis on the Italian experience in its casual restaurants. ...Read the whole story

  • research Retrevo: Retailers Need To Get Their Apps Together by Karl Greenberg

    You can try to wish them away and reminisce about the days when people shopped and purchased in physical stores. But shopping apps for mobile devices aren't going away, and retailers have two choices when it comes to savvy shoppers with smartphones in their holsters: use 'em or lose 'em. Use the apps and mobile devices, that is -- or lose the consumers who view them as necessary shopping equipment for getting live reviews, price quotes and competitive deals. ...Read the whole story

  • restaurants Pig Out: McDonald's Launches Golden McRib by Aaron Baar

    For its second year of offering its boneless pork barbecue sandwich as a national limited-time offer, McDonald's is touting the product with a new Facebook game, "The Quest for the Golden McRib." ...Read the whole story

advice Engaging The Global Muslim Consumer by Samar Birwadker

Considering that over half the population of the "Next 11" countries is Muslim, it's time for global brands to start paying more attention to this ... ...More

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