One of the great things about a brand like Coke is that it is always seeking to reinvent itself and, in the process, generates a lot of what we used to call ink. In fact, with former honcho Neville Isdell publishing a new book -- "Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand" -- it still is generating what we used to call ink, as well as a good share of bytes on the Bloomberg Businessweek website. ...
How the marketing of one cause can overshadow many others. Read the whole story
Walmart says it is offering something new for the holidays: A Christmas Price Guarantee. That aggressive price-matching promise may be a sign that Holiday ... Read the whole story
NASCAR's roots (at least "reputationally") are about as far from the university demographic as professional wrestling is from quoits. Read the whole story
After an unsuccessful flirtation with a lighter Mediterranean menu, Romano's Macaroni Grill has returned to offering fresh interpretations of classic Italian fare, and an ... Read the whole story
You can try to wish them away and reminisce about the days when people shopped and purchased in physical stores. But shopping apps for ... Read the whole story
For its second year of offering its boneless pork barbecue sandwich as a national limited-time offer, McDonald's is touting the product with a new ... Read the whole story