• Bojangles Gets A Tad Surreal With New TV Spots

    Getting viewers' attention amid the plethora of often-frantic fast-food TV ads out there gets more difficult by the day. But a new campaign from Bojangles' Restaurants isn't likely to go unnoticed. ...Read the whole story

  • SEMA Show Brings Auto Fashion To Vegas

    The Specialty Equipment Market Association show in Las Vegas, slated for early November, is kind of like the auto version of Fashion Week, but with cars and trucks instead of tall, skinny women. ...Read the whole story

  • Celebrity Cruises, Rodale Join For Wellness

    Celebrity Cruises is collaborating with Rodale Inc. to offer a new series of interactive onboard activities themed around healthy eating choices. The first initiative is themed around Rodale's "New York Times" best-selling "Eat This, Not That!" series. ...Read the whole story

  • Is A Revolution Brewing In the Checkout Line?

    Despite rising food prices, consumers (at least for the most part) have made relatively few changes to their grocery shopping and eating habits. But a new study indicates that might rethink core purchases, including basics like milk and cereal, soon. ...Read the whole story

  • Brother Ambassadors To Prove Label Durability

    Brother, maker of P-touch label maker, has enlisted seven "Extreme Office Ambassadors" to showcase exactly how durable the labels are in extreme work environments. The idea is that if the labels can survive some of the harshest environments, they can certainly handle regular office work. ...Read the whole story

  • Apple, Hershey's, Sprite Top Youth Brands

    Apple, Hershey's, and surprisingly, Sprite (not Coke or Pepsi) are three of the top brands for youth, according to the 2012 Harris Poll Youth EquiTrend study, by Harris Interactive. ...Read the whole story

  • Kraft Puts Brands In Drivers Seat For NASCAR

    Kraft Foods is continuing its relationship as the Official Cookie of NASCAR and Stewart-Haas Racing. The company is using the relationship to promote its Oreo, Nilla and Nutter Butter and Ritz and Wheat Thins cracker brands. ...Read the whole story



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