Marketing Daily
Monday, October 31, 2011

Top of The News

Too Much Of Ghouls, Goblins, Milky Ways and Beach Boys
by Thom Forbes

One thing you can fairly say about our free-enterprise system is that there seems to be no such thing as overdoing a good thing. Read the whole story

  • FINANCIAL SERVICES
    Credit Unions Respond To Bank Transfer Day
    by Tanya Gazdik

    More than 66,400 consumers have indicated on Facebook that they intend to close their accounts at major banks and move their money to community … Read the whole story

  • SPORTS
    NHL Seeks Higher Engagement More Than Numbers
    by Karl Greenberg

    "My concern is how do we, as a traditional sports property, engage that demographic; how do we engage those consumers 18 to 34?" Keith … Read the whole story

  • RESTAURANTS
    Beverage Sales Droop As Diners Opt For Tap Water
    by Karlene Lukovitz

    Since 2006, restaurant traffic has declined by 1%, but total beverage servings (excluding tap water) have declined by 6% (2.7 billion servings), according to … Read the whole story

  • RESEARCH
    CMOs Eye Disparity: Local Marketing Wishes, Reality
    by Tanya Gazdik

    Nearly 50% of marketers surveyed by the CMO Council believe localized marketing is essential to business growth and profitability, particularly as it relates to … Read the whole story

  • AUTOMOTIVE
    Ford Enters Boxing Ring With Trio Of Trucks
    by Karl Greenberg

    The effort, produced by L.A.-based production house King and Country for Ford's WPP agency consortium Team Detroit, uses a "Main Event" prize fight as … Read the whole story

  • COMMENTARY
    Keeping It Personal
    by Joshua Black

    And other tips for implementing a successful digital shopper marketing campaign. Read the whole story