Marketing Daily
Friday, November 18, 2011

Top of The News

Seasonal Discounts Come With A Heavy Price
by Thom Forbes

Now that Black Friday and, to a lesser degree, Cyber Monday have pervaded the consciousness of the consumer nation and are no longer inside-baseball terms tossed around in retail trade … Read the whole story

  • RESTAURANTS
    Herman Cain: Good And Bad News for Pizza Chain?
    by Karlene Lukovitz

    While it's been 15 years since Herman Cain was the CEO of Godfather's Pizza, that association appears to be influencing consumer perceptions of the … Read the whole story

  • COMMENTARY
    Occupy What?
    by Vanessa Horwell

    If ever there was a group in America that could benefit from a public relations team, it's the Wall Street protesters. Read the whole story

  • FINANCIAL SERVICES
    Community Bankers Keep Up Push
    by Tanya Gazdik

    Bank Transfer Day may be over, but the Independent Community Bankers of America (ICBA) is keeping up the push to encourage consumers to move … Read the whole story

  • From Bieberlicious To Bleak, Bracing For Black Friday
    by Sarah Mahoney

    From launching Bieber-fever advertising to fending off media campaigns from overworked store associates, retailers are gearing up for what looks to be a bruising … Read the whole story

  • ELECTRONICS
    Kids, Like Adults, Love Apple
    by Aaron Baar

    According to a survey conducted by Nielsen, Apple's iPad, iPod Touch and iPhone were the top three most desired consumer electronics gifts heading into … Read the whole story

  • APPAREL
    Levi's Creates Unified Voice, E-commerce Success
    by Karl Greenberg

    How do you make a decentralized global apparel company without a single, cohesive voice around the world, no e-commerce, and a lagging digital presence … Read the whole story

  • AUTOMOTIVE
    Buick Back With 'Wired' Pop-Up Tech-stravaganza
    by Karl Greenberg

    Buick is back as presenting sponsor of the seventh annual Wired pop-up store, and this time it's the biggest to date, at over 10,000 … Read the whole story

  • COMMENTARY
    Live-blogging Has Huge Potential
    by Jacqueline Zenn

    Live-blogging is a novel and extremely engaging way for brands (and individual bloggers) to deliver interesting content that readers value. Read the whole story