Thursday, December 22, 2011
  • Jockey Bets $1 Million On Tebow, Super Bowl

    "We are big fans of Tim Tebow and wanted to leverage his success and create awareness for younger consumers," Jockey CMO Dustin Cohn tells Marketing Daily, "and provide free products so consumers can try them." ...Read the whole story

  • Q&A: Nick Pudar On OnStar's Opps, Apps

    General Motors' OnStar security, communications, and navigation service has been moving away from its roots as an installed product only on new GM vehicles. Last August, the company introduced OnStar FMV in Best Buy and elsewhere. ...Read the whole story

  • GEICO Partners With MLF, Outdoor Channel

    Major League Fishing offers made-for-television events that aim to be more exciting and dramatic than conventional bass fishing tournaments. By using real-time leaderboards in each boat and unlimited fish counts, the format forces competitors to keep up with their rivals or face elimination. ...Read the whole story

  • Retail Pizza Launch Celebrates Gluten-Free

    Garlic Jim's -- a new, gluten-free retail frozen pizza line from the restaurant chain of the same name -- is using unique, humorous packaging that straightforwardly takes on consumers' largely low expectations for the taste of gluten-free offerings. ...Read the whole story

  • People Warming To Mobile Banking Idea

    Most respondents to the survey said they still prefer to use a computer or bank in a branch. Nearly two-fifths of those respondents said security and privacy concerns were the obstacles blocking them from picking mobile banking wholeheartedly. ...Read the whole story

  • Hyundai Launches Times Square Racing Game

    The interactive racing game called "Hyundai Racing" appears on the Times Square video billboard it has on long-term lease. The game is linked to the WiFi network Hyundai maintains in Times Square. ...Read the whole story

  • Social Media Brings Nike 'Closer Than Ever'

    "We're using digital to change everything about the product creation process," Mark Parker, president/CEO, says in a conference call that was also webcast. Not only has that sped up its manufacturing, it's also been a game-changer in its marketing approach. ...Read the whole story

The Lean Agency

Every agency executive knows that consumer insight is key, but the way most go about getting this information is far from efficient. ...More

  • 3 Marketing Mega Trends For 2012

    I am in the middle of 1,000+ conversations per year about marketing - its past, present and future. Based on these conversations and experience, here are my predictions. ...More