What Wendy's Has Done To (Nearly) Overtake BK by Thom Forbes

Just as it has been steadily, almost stealthily, gaining share over the years, the news about Wendy's imminent overtaking of Burger King as the No. 2 burger and fries purveyor is trickling out in the mainstream media. ...Read the whole story

  • apparel Jockey Bets $1 Million On Tebow, Super Bowl by Sarah Mahoney

    "We are big fans of Tim Tebow and wanted to leverage his success and create awareness for younger consumers," Jockey CMO Dustin Cohn tells Marketing Daily, "and provide free products so consumers can try them." ...Read the whole story

  • automotive Q&A: Nick Pudar On OnStar's Opps, Apps by Karl Greenberg

    General Motors' OnStar security, communications, and navigation service has been moving away from its roots as an installed product only on new GM vehicles. Last August, the company introduced OnStar FMV in Best Buy and elsewhere. ...Read the whole story

  • financial services GEICO Partners With MLF, Outdoor Channel by Tanya Irwin

    Major League Fishing offers made-for-television events that aim to be more exciting and dramatic than conventional bass fishing tournaments. By using real-time leaderboards in each boat and unlimited fish counts, the format forces competitors to keep up with their rivals or face elimination. ...Read the whole story

  • food Retail Pizza Launch Celebrates Gluten-Free by Karlene Lukovitz

    Garlic Jim's -- a new, gluten-free retail frozen pizza line from the restaurant chain of the same name -- is using unique, humorous packaging that straightforwardly takes on consumers' largely low expectations for the taste of gluten-free offerings. ...Read the whole story

  • financial services People Warming To Mobile Banking Idea by Aaron Baar

    Most respondents to the survey said they still prefer to use a computer or bank in a branch. Nearly two-fifths of those respondents said security and privacy concerns were the obstacles blocking them from picking mobile banking wholeheartedly. ...Read the whole story

  • automotive Hyundai Launches Times Square Racing Game by Karl Greenberg

    The interactive racing game called "Hyundai Racing" appears on the Times Square video billboard it has on long-term lease. The game is linked to the WiFi network Hyundai maintains in Times Square. ...Read the whole story

  • apparel Social Media Brings Nike 'Closer Than Ever' by Sarah Mahoney

    "We're using digital to change everything about the product creation process," Mark Parker, president/CEO, says in a conference call that was also webcast. Not only has that sped up its manufacturing, it's also been a game-changer in its marketing approach. ...Read the whole story

  • insight The Lean Agency by Riley Gibson

    Every agency executive knows that consumer insight is key, but the way most go about getting this information is far from efficient. ... ...More

my turn 3 Marketing Mega Trends For 2012 by Andy Crestodina

I am in the middle of 1,000+ conversations per year about marketing - its past, present and future. Based on these conversations and experience, here ... ...More

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